The home textiles market in India is growing in leaps and bounds since the last few years. This has come in the backdrop of a rise in disposable incomes in the last few years. The housing boom of the past years too has fuelled demand for home textiles in India.
According to estimates, the current domestic market for home textiles is around US $4 billion. However, the Indian market is dominated by the unorganized sector, which has a massive 95 percent share, with the rest accounted for by branded home textile retailers.
"With organized home retailers and a larger number of national brands, the consumers have started seeing the merit of doing up their homes tastefully," says Mr. Rajesh Mahajan, Managing Director of Maspar.
"However", he adds by saying, "The home textiles business in India today is still about 10 years behind the apparel industry in India in terms of consumer acceptance of brands."
Maspar is a home fashion brand and is present across the whole value chain from production to retail. The brand has also extended its footprint in to the markets of France and Canada.
When qizzed if the Indian market is as matured as those in the west, he informs, "The Indian market is still far behind the western markets in terms of product offering. In India, primarily home textiles are related to sheets, towels, quilts, curtains and upholstery.
"Very few Indian consumers look at doing the complete interior of a room at one time. Further, the extremely uneconomical rentals make it unviable to showcase home textile in a proper environment to create a desire for consumers. Product is primarily sold off the shelves with very little visual merchandising."
The Indian home textile market is estimated to grow at a brisk 9 percent (CAGR) and is expected to reach $9 billion by 2020.
Celebrate Daughter's Day with maspar home fashion, the premium brand of home furnishing which brings its new range of gift collection. Daughters are one of the most beautiful gifts this world has. maspar provides you the opportunity to show your love for your daughter this Daughter's Day by gifting her something equally beautiful. maspar's new range of gift collection includes bed covers, cushions, jewelry box, watch box, dairies, photo frames and more. With maspar, you can bring more color into her life with the new shades of Pink, yellow, blue bed covers and cushions. There is nothing more exciting for a woman or young lady than to receive a special jewelry box gift from her parents which represents that token of affection plus sentiment. You can also pamper your lovely daughter with maspar's lovely photo frames to store your beautiful moments together.
The starting range of this collection is Rs 295 and is available at all exclusive stores of Maspar in cities like Delhi, Gurgaon, Noida, Bangalore, Mumbai, Ludhiana and Pune.
This summer maspar has come up with its new collection Colorart to keep you cool and calm in this scorching heat. The Colorart collection is simple yet elegant to boost up your mood & is easy care bed linen, which requires low maintenance, light ironing and fewer wrinkles. Available in 24 different solid colors, each of the color art bed sheet evokes it own personality, and transforms the room into more colorful and lively. Bed sheets are one of the major home furnishing items, & Colorart – a new collection of solid colors gives you feeling of harmony and bestows peaceful and sound sleep. The solid colors from this collection can be mixed and merged with maspar's other collection also.
This collection has beautiful array of delightfully vibrant colors which influence people's mood and reflects their personality like ruby pink, canary yellow, blue tide, burnt orange, Shasta orange, pea green, honey dust, lacquer red, lake blue and many more. Every color has its own significance.
Red sends a message of passion; pleasure, radiance and love. Orange, a power color, it stimulates harmony, aspiration and endurance. Yellow is all about radiating creativity, protection, positivity, and clarity. Green attributes to youth, nature, adventure and growth. Blue is all about open spaces, freedom, imagination, expansiveness, and inspiration. Pink the color of universal love. Grey timeless, practical and solid, grey can mix well with any color. Brown – Stability and reliability, brown is an earthy color. Colorart collection comes in three sizes- single, double/queen size and king size. The starting range of this collection is from Rs.1095 to 2195 and is available at all exclusive stores of Maspar in cities like Delhi, Gurgaon, Noida, Bangalore, Mumbai, Ludhiana and Pune.
Maspar was set up in the year 2002, and has been supplying to prominent furnishing houses like Marks & Spencer, The Bay, Home Outfitters, Galleries Lafayette, Deluxe Department Stores and Next, bringing international quality standards to the Indian market.
Each product goes through controlled dyeing for color fastness and is processed for quality. Manufacturing of chenille yarn, dyeing of yarn, fabric and made-ups, printing, quilting, cording, special purpose sewing machines - the latest technology that exists today, has been brought under one roof allowing it to offer a guarantee on its products.
Experiments in terms of design, color combinations, blending of fabrics and other materials make Maspar products unique in many aspects. One can find a harmonious co-existence of modern, contemporary and ethnic in its collection. Maspar has always been offering something that has to be seen in unbelievable range for desk accessories, bedroom, dining room, kitchen and bathroom to its valuable customers.